The Lego Business History

There’s something about the look of the Lego pack that provides you right back to your childhood. For many, the small obstructions were a necessary part of their very own early years and helped condition their imaginations and imagination. Now, Lego’s creation processes are incredibly advanced as well as the company can be working hard to settle ahead of the curve on sustainability.

When Ole Kirk Christiansen started his first factory in Billund, Denmark, in 1932 having been determined to make the best development toys on the market. He started by using cellulose acetate to develop the small bricks, but subsequently switched to acrylonitrile butadiene styrene (ABS plastic), which is still applied today.

An integral ingredient towards the success on the Lego program was the fact that every piece complement all the other folks – the bricks could be combined in 915, 103, 765 different ways, according to a 1992 Seglar catalogue. The organization also a new new manufacturing process and started employing injection moulding, which allowed it to make thousands of new products each year.

By the nineties, however , this company was losing money, partly for its shift apart browse around this site by traditional toy design and into creating licensed intellectual asset. It started producing packages based on well-known movies and video games, just like Star Wars and Winnie the Pooh. But a lot of these sets had been expensive and turned off lovers.

In recent years, the company comes with jettisoned noncore businesses and increased investment in its center brick toy business. It has as well made a push in to in-house brands like Ninjago and Relación Knights as well as partnered with big press companies to produce movies and TV shows based on these styles.